During the race, the "Mt.FUJI100 EXPO" will be open at the main venue, Fuji Hokuroku Park, Mt. Fuji Meisui Stadium.

　The aim of this EXPO is to be a place that introduces the charms of trail running, such as the beautiful culture and natural environment of Mt. Fuji, and the expressions of the runners taking on great challenges. It is a place that can be enjoyed by a wide range of people, not just participants of the event, but also supporters, family members, friends, fans and supporters.
　The venue will have many booths selling official merchandise, exhibiting with trail running goods manufacturers and shops, and introducing the hosting municipality of Mt. FUJI100, allowing you to spend your time leisurely. We look forward to seeing you there.

Date

4 / 24 (gold) 08:00～18:00
On 4 /25 (Saturday) 08:00～18:00 *Some stores are open late at night.
4 / 26 (day) 08:00～14:00 *Food stalls will be open until 15:00

Place

Fuji Hokuroku Park Mt. Fuji's Famous Water Stadium

Please note that the parking lot within Fuji Hokuroku Park, where the EXPO will be held, will be reserved for those involved in the event management, and there will be no parking available for general visitors.

To attend the event, please purchase a parking ticket (fees apply) for the Mt.FUJI100 2026 event parking lot at Fuji-Q Highland Conifer Forest and use the free shuttle bus to get to the venue.

*Parking tickets will be available for sale from February onwards.
There will also be a taxi stop at Hokuroku Park Parking Lot No. 2, so please use this if you are coming by taxi or picking up players.

　*Temporary stopping only, no parking

In order to reduce the burden on the environment, please help us by using public transportation whenever possible.

*Tickets for the tournament shuttle bus can also be purchased on the day.
　For details on the shuttle bus, please seeACCESS page.

EXPO BOOTH

  • THE NORTH FACE
    THE NORTH FACE offers a collection that supports more efficient running, "faster and further," and brings out the best in runners. At the venue, there will be a limited edition collection, a shop stocking products specialized for trail running, booths where you can try out the popular VECTIV shoes and the latest PACK, and a cafe where runners and supporters can relax. Workshops and talk events will also be held to liven up the venue. We are here to support all runners in achieving their best performance, so please stop by!
  • Goldwin
    Technical apparel and gear embodied in Japanese aesthetics and philosophy.
    We offer the latest products created together with top athletes.
    Technical apparel, woven with Japanese aesthetics and philosophy.
  • aminoVITAL®
    Amino Vital® supports the Mt. FUJI 100 challenge with the power of amino acids! In addition to a special finisher set available in limited quantities locally, we offer a variety of products designed for the most demanding races. For runners who want to push their limits.
  • GORE-TEX BRAND
    GORE-TEX® BRAND supports and encourages trail runners taking on Mt. FUJI 100 through advanced fabric technology.
  • 東レインターナショナル株式会社
    We at Toray International develop and manufacture a variety of apparel products together with our tournament sponsors, Goldwin and The North Face. At our booth, we will be giving away our original products to everyone who signs up for our Instagram account and completes our survey. Please come and visit us!
  • WA.CLOTH, PERTEX, PRIMALOFT
    PERTEX® is a high-performance fabric brand from the UK. Its lightweight and flexible material is used by outdoor brands around the world.
    PRIMALOFT® is a synthetic insulation material brand developed at the request of the U.S. Army and has also been adopted by NASA.
    WA.CLOTH® is a comfortable material made from paper yarn.
  • Asahi Kasei Advance Corporation
    ECOSENSOR® is a textile brand developed by Asahi Kasei Advance.
    The fashion industry impacts the environment at every stage, from raw material procurement, textile and clothing manufacturing, and transportation to disposal. We are committed to doing whatever we can to help in textile manufacturing.
  • photoelectron
    At the Kodenshi booth!
    We will be distributing neck warmers made from a new material, photonic fiber.
    The comfortable warmth of photoelectric fibers helps you warm up before a race and care for your body after the race!
  • VIBRAM
    At the Vibram booth, a sole brand, staff will be on hand to explain the technology needed to select the right shoes, and there will be hands-on equipment available for you to try out. We are looking forward to your visit. We will also be offering some small novelty items, so please stop by.
  • NIKKE AXIO®
    NIKKE AXIO is strong, comfortable against the skin, and easy to handle. It is a new wool material that can be worn safely in a variety of situations, from outdoor activities that challenge harsh natural environments to everyday work and life.
  • Arco Co., Ltd.
    "Topo Athletic" will be offering a try-on of popular trail shoe models, and "Ciele Athletics" and "Fetures" will be exhibiting and selling apparel!
    This will be a valuable opportunity to see each brand in person!
    I look forward to meeting many of you!
  • Shock
    At the SHOKZ EXPO booth, you can try out open-ear earphones and purchase them at the event price. We will also be offering great SHOKZ merchandise to purchasers and survey respondents. Be sure to try out these earphones, perfect for trail running.
  • Morito Apparel Co., Ltd.
    Morito Apparel Co., Ltd.
    This will be our third time participating this year, and we would like to introduce our updated number belts, so we hope you will enjoy them.
    We manufacture and sell not only clothing parts but also a variety of other products, so we appreciate your support.
  • Shimada Shoji Co., Ltd.
    Shimada Shoji Co., Ltd., founded in 1887, is a trading company specializing in apparel sewing materials. With the theme of "Expression through a variety of clothing materials," the company is promoting the "TSPL Project," which offers a wide range of materials in SDG icon colors. The company hopes to contribute even a little to the realization of a sustainable society by donating sales revenues from the project to related support organizations.
  • R×L
    "Run Longer with RxLRxL takes you one step further infinity." This doesn't just mean "running longer." It's a message to all athletes and sport-loving adventurers who continue to challenge themselves to go further and further. With this message and our products, we support all runners who take on the challenge of Fuji.
  • NNormal
    NNormal is a new outdoor brand launched in 2022 by Kilian Jornet, one of the world's leading trail runners, mountain athletes, and alpinists, and Camper, a shoe brand from Mallorca, Spain. Your Path, No Trace - your own path without footprints.
  • Reboot Style
    What's important to complete a race is daily "challenge" and "recovery." Reboot Style will support you in your challenge with the recovery supplement "UTA SUPLI" and the energy supply food "IGINARI Dried Persimmon Yokan." Tasting and sampling will also be available at the booth!
  • Maurten
    MAURTEN is an energy gel and drink used by top athletes around the world. Its unique hydrogel technology makes it gentle on the stomach and efficiently replenishes a large amount of carbohydrates even during exercise. It is also suitable for vegans. Use it in conjunction with your own fuel plan to prevent running out of energy during a race.
  • MEDALIST
    We will be setting up a medalist booth again this year.
    We stock everything a runner needs, including citric acid drinks, recovery supplements, energy gels, mineral supplement gels, caffeine gels, and more.
    I hope this helps you to complete the race.
    Please stop by the medalist booth.
    We'll be expecting you.
  • FAVSOL
    FAVSOL is a sports cosmetics brand for people who seriously enjoy the outdoors.
    At the booth, you can try out new products such as the "NATURAL VITAMIN UV STICK."
    A new type of high-performance UV protection that "attacks and protects" for long races.
    Please experience the stress-free feeling of using it on your bare skin!
  • PETZL
    The Petzl booth will feature a wide range of products, including new models and models specifically designed for trail running. We will also be offering special prices only available at the venue, so we look forward to seeing you there.
    We are also happy to advise you on how to choose a headlamp and the model that best suits your needs, so please feel free to stop by.
  • BUFF
    BUFF, a long-established neckwear brand from Barcelona, ​​Spain, will be exhibiting at the FUJI100EXPO again this year to support all runners who love running! Starting in spring 2026, they will launch a new category of socks! As an accessory brand, they will continue to provide better products to BUFF enthusiasts!
  • power sports
    This is the booth of COMPESSPORT, worn by athletes around the world, and GUenergy, the main sponsor of the Western States Endurance Run.
  • Technica Group Japan
    TECNICA is an outdoor brand from Italy. They've returned to Japan with their trail running shoes, PYROX. Come see their new shoes designed for traversing technical mountain terrain.
  • New-HALE Taping
    This high-quality tape is also used in medical settings. It can be used to provide optimal care for various purposes, such as preventing injuries, reducing fatigue, and improving performance. It can also be used to loosen fascia for improved mobility, or to support joints such as the ankles. Feel free to stop by our booth to discuss any physical concerns you may have before a competition, or to ask about how to apply the tape.
  • NITECORE
    Born for Running, NITECORE has introduced various lightweight running gear solutions, including headlamps and carbonfiber power banks.
  • rig footwear
    The trail running sandals jointly developed by rig and Answer4 will be on display at Mt. Fuji 100. You will also be able to try them on. Come experience these "running sandals" for yourself at the venue.
  • THE SPORTIVA
    LA SPORTIVA was founded in 1928 in Val di Fiemme at the foot of the Dolomites in northern Italy, where it produced shoes for forestry and agriculture.To this day, the outdoor brand continues to develop and manufacture mountain activity products, mainly shoes, in northern Italy, surrounded by magnificent nature.
  • KEEN JAPAN
    Following the release of the trail running shoe "SEEK" in July last year, KEEN will release a new model, "ROAM," at the end of February 2026. With these two models, KEEN will begin full-scale development of the trail running category.
    At Mt.FUJI 100, you will be able to try on these two types of trail running shoes, so be sure to stop by our booth and experience the comfort of SEEK and ROAM!
  • LED LENSER
    Ledlenser is a specialist brand specialising in LED lights, including headlamps and flashlights that are essential for night running. Headquartered in Solingen, Germany, the brand offers reliable light in over 50 countries around the world. The high reliability of the latest LED technology, a product of Germany's master craftsmanship, and outstanding optical technology has earned the brand tremendous support from serious trail runners. At the expo, we'll be introducing some of our most confident products, which will debut in spring 2026. Be sure to check it out!
  • CHOIRS
    COROS is a sports tech product brand specializing in improving athletic performance. With outstanding battery life and excellent measurement performance, intuitive dial operation, and an easy-to-use application, it supports a wide range of activities, from daily training to demanding races.
  • AIDS
    At the Sidas booth, insoles, socks, and new recovery sandals will be exhibited and sold.
    Every year, many people come to us for advice on their suspension just before the race. Please feel free to come by.
    We will also have some products available at venue-only prices!
  • adidas TERREX
    Adidas TERREX is Adidas' label specializing in outdoor sports. Its lineup of products utilizes the unique technology that Adidas has accumulated over the years to maximize performance even on the toughest trails.
  • ESS
    "ESS" is the choice of top trail runners.
    Powerful anti-fog lenses. High-definition lenses for a clear view of the trail. Impact-resistant lenses to protect your eyes.
    We will be selling models used by our support athletes, Tsuyoshi Kaburagi, Rui Ueda, Ryo Doi, Kazufumi Ose, Akira Suga, and Kento Tamura.
    Please take this opportunity to try it out.
  • NATHAN / Therabody / KTTAPE / McDavid
    In addition to Therabody conditioning experiences, we also sell NATHAN, KT TAPE, and McDavid. We support runners in both equipment and care. Please feel free to stop by to prepare for your 100-mile run.
  • PAAGOWORKS
    The Pargoworks "RUSH" series is a Japanese trail running pack that is characterized by its outstanding fit and ease of use. RUSH has continued to respond to user feedback and has finally undergone a full model change into its fourth generation this spring. At the booth, we will not only display and sell the entire lineup of the latest models, but also offer fitting and packing advice from staff with extensive racing experience, and we will also accept repairs to help you extend the life of your beloved gear. Please feel free to stop by to find the perfect partner for you as you take on a tough race! All of our staff will do their best to support all runners as they aim for the finish line.
  • GONTEX
    In addition to exhibiting and selling GONTEX tape, which is specialized for treating ankle sprains, which are essential in trail races, and knee problems when descending mountains, the event will also feature exhibits and sales of INSTINCT, a backpack made specifically for trail running and headquartered near Chamonix, France, and STEIGEN, a pair of socks made specifically for running and made in Australia.
  • HOKA
    HOKA®, a performance footwear and apparel brand, offers a smooth run thanks to its unprecedented combination of cushioning and support, earning it the support of trail runners around the world. Visitors will be able to experience and purchase HOKA's latest trail shoes at the booth.
  • upalee
    An innovative shoe brand from America! The days of putting on shoes by hand are over.
    The "instant fit" ensures secure fit and just one push when taking them off! Once you put these shoes on, you'll never want to go back! Come try them out at the venue!
  • Suunto
    Founded in Finland in 1936, Suunto has built a reputation for reliability through its precision compasses and dive computers. Today, as a pioneer in outdoor sports watches, including those for trail running, the company supports athletes in their challenges with its sophisticated Scandinavian design, outstanding battery performance, and highly accurate data analysis.
  • FENIX BOARDS
    FENIX is a leading LED lighting brand celebrating its 25th anniversary this year. FENIX headlamps are popular with trail runners around the world, thanks to their warm light that's great for dense fog and adjustable bands that can be adjusted by turning a dial. Please come visit our booth and experience our superior features.

COSPONSORED / ENVIRONMET SUPPORT